Introducing PLAY HARD – the newest addition to Playboy Spirits’ alcohol beverage portfolio!
Get ready for a refreshing twist on the ready-to-drink (RTD) category with PLAY HARD Vodka Seltzers. Crafted with gluten-free vodka, sparkling water, and all-natural flavors, PLAY HARD is the perfect combination of premium quality and playful spirit. Plus, with only 3g of carbs and 110 calories per 12oz slim can, it’s guilt-free indulgence!
But that’s not all—PLAY HARD brings together iconic artwork from legendary artists. The first release features Andy Warhol’s famous “Bunny Head” pop-art painting from 1989, showcased on the eye-catching cans. And there’s more to come! Look out for subsequent releases featuring other noteworthy artists.
The flavors of PLAY HARD are as unique as the artwork they feature. Dive into the exotic allure of Mango Dragon Fruit, experience the invigorating zest of Grapefruit Yuzu, indulge in the tropical delight of Pineapple Passion Fruit, or savor the refined essence of Apple Prickly Pear. Whatever your taste, there’s a PLAY HARD flavor that celebrates your individuality.
Playboy Spirits is excited to connect with our fashion-forward Gen Z and Millennial following through PLAY HARD. This is not just a drink—it’s a lifestyle. We invite you to express yourself, live boldly, and enjoy life’s pleasures. Brought to you by the bon vivant lifestyle brand itself, PLAY HARD embodies the spirit of Playboy.
The launch of PLAY HARD is a beautiful fusion of art, culture, and content. By incorporating Andy Warhol’s artwork, we pay homage to a cultural icon and reaffirm Playboy’s legacy of artistic depth and contemporary relevance.
Starting in September, you can find PLAY HARD Vodka Seltzers in select retailers in Miami and Orlando, with plans to expand into additional markets throughout 2024. And for those who prefer the convenience of online shopping, you can grab your PLAY HARD experience at www.playhardseltzer.com!
Are you ready to PLAY HARD? Stay tuned for updates and get ready to indulge in life’s pleasures with PLAY HARD Vodka Seltzers.
* Disclaimer: this is not a sponsored post.
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