[New York] — Hey beauty lovers! I’ve just learned about an exciting collab. Shop with Google and PAT McGRATH LABS are teaming up to bring you an extraordinary AR pop-up experience: “THE ARt OF BEAUTY”! I hope you’re ready to experience a mind-blowing fusion of beauty and technology.
From October 20th to 22nd, head over to 101 7th Avenue in New York City, where you’ll be able to virtually try on PAT McGRATH LABS iconic lip products and mesmerizing Mothership eyeshadow palettes. This is a real opportunity to Immerse yourself in the world of Pat McGrath with the power of Google’s AR tools!
During the three-day event, you can also shop the incredible PAT McGRATH LABS collection, book a makeup session with an official PAT McGRATH LABS makeup artist showteam member, and even score some awesome giveaways!
Thanks to Google’s AR Beauty tool, you can now try on thousands of shades from various brands, including the fabulous PAT McGRATH LABS! This technology is a game-changer, allowing you to see how different shades look on your own face or a model who resonates with you, right from the comfort of your phone!
Stephanie Horton, Senior Director of Commerce Marketing at Google, says, “AR is incredibly useful for beauty shoppers of all skin tones and ethnicities as it lets them envision how a beauty shade will look on them before they make a purchase.” I couldn’t agree more!
Dame Pat McGrath herself, founder of PAT McGRATH LABS, is beyond thrilled about this collaboration: “I am excited to partner with Google to launch this immersive experience and have my products available through Google’s AR try-on. This pop-up will give people unprecedented access behind the scenes of PAT McGRATH LABS—I can’t wait for everyone to experience it!”
So grab your glam squad, and join many others at “THE ARt OF BEAUTY” pop-up from 12-7 pm next weekend! Tickets are FREE, but make sure to reserve your spot by visiting https://www.patmcgrath.com/pages/the-art-of-beauty.
* This is not a sponsored post.
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